diff --git a/apps/web/lib/app-providers.tsx b/apps/web/lib/app-providers.tsx
index 50bde13463..51d3bfd0ea 100644
--- a/apps/web/lib/app-providers.tsx
+++ b/apps/web/lib/app-providers.tsx
@@ -8,6 +8,7 @@ import { ThemeProvider } from "next-themes";
 import type { AppProps as NextAppProps, AppProps as NextJsAppProps } from "next/app";
 import type { ParsedUrlQuery } from "querystring";
 import type { PropsWithChildren, ReactNode } from "react";
+import { useEffect } from "react";
 
 import { OrgBrandingProvider } from "@calcom/features/ee/organizations/context/provider";
 import DynamicHelpscoutProvider from "@calcom/features/ee/support/lib/helpscout/providerDynamic";
@@ -75,6 +76,22 @@ const CustomI18nextProvider = (props: AppPropsWithoutNonce) => {
   const session = useSession();
   const locale = session?.data?.user.locale ?? props.pageProps.newLocale;
 
+  useEffect(() => {
+    window.document.documentElement.lang = locale;
+
+    let direction = window.document.dir || "ltr";
+
+    try {
+      const intlLocale = new Intl.Locale(locale);
+      // @ts-expect-error INFO: Typescript does not know about the Intl.Locale textInfo attribute
+      direction = intlLocale.textInfo?.direction;
+    } catch (error) {
+      console.error(error);
+    }
+
+    window.document.dir = direction;
+  }, [locale]);
+
   const clientViewerI18n = useViewerI18n(locale);
   const i18n = clientViewerI18n.data?.i18n;
 
@@ -82,6 +99,7 @@ const CustomI18nextProvider = (props: AppPropsWithoutNonce) => {
     ...props,
     pageProps: {
       ...props.pageProps,
+
       ...i18n,
     },
   };
diff --git a/apps/web/pages/_app.tsx b/apps/web/pages/_app.tsx
index 31250050fd..89d53107ec 100644
--- a/apps/web/pages/_app.tsx
+++ b/apps/web/pages/_app.tsx
@@ -2,7 +2,6 @@ import type { IncomingMessage } from "http";
 import type { AppContextType } from "next/dist/shared/lib/utils";
 import React from "react";
 
-import { getLocale } from "@calcom/features/auth/lib/getLocale";
 import { trpc } from "@calcom/trpc/react";
 
 import type { AppProps } from "@lib/app-providers";
@@ -28,6 +27,7 @@ MyApp.getInitialProps = async (ctx: AppContextType) => {
   let newLocale = "en";
 
   if (req) {
+    const { getLocale } = await import("@calcom/features/auth/lib/getLocale");
     newLocale = await getLocale(req as IncomingMessage & { cookies: Record<string, any> });
   } else if (typeof window !== "undefined" && window.calNewLocale) {
     newLocale = window.calNewLocale;
diff --git a/apps/web/pages/_document.tsx b/apps/web/pages/_document.tsx
index c30f120b15..e8c73a21b7 100644
--- a/apps/web/pages/_document.tsx
+++ b/apps/web/pages/_document.tsx
@@ -4,7 +4,6 @@ import type { DocumentContext, DocumentProps } from "next/document";
 import Document, { Head, Html, Main, NextScript } from "next/document";
 import { z } from "zod";
 
-import { getLocale } from "@calcom/features/auth/lib/getLocale";
 import { IS_PRODUCTION } from "@calcom/lib/constants";
 
 import { csp } from "@lib/csp";
@@ -28,9 +27,12 @@ class MyDocument extends Document<Props> {
       setHeader(ctx, "x-csp", "initialPropsOnly");
     }
 
-    const newLocale = ctx.req
-      ? await getLocale(ctx.req as IncomingMessage & { cookies: Record<string, any> })
-      : "en";
+    const getLocaleModule = ctx.req ? await import("@calcom/features/auth/lib/getLocale") : null;
+
+    const newLocale =
+      ctx.req && getLocaleModule
+        ? await getLocaleModule.getLocale(ctx.req as IncomingMessage & { cookies: Record<string, any> })
+        : "en";
 
     const asPath = ctx.asPath || "";
     // Use a dummy URL as default so that URL parsing works for relative URLs as well. We care about searchParams and pathname only
diff --git a/apps/web/playwright/locale.e2e.ts b/apps/web/playwright/locale.e2e.ts
new file mode 100644
index 0000000000..c5261c90fc
--- /dev/null
+++ b/apps/web/playwright/locale.e2e.ts
@@ -0,0 +1,259 @@
+import { expect } from "@playwright/test";
+
+import { test } from "./lib/fixtures";
+
+test.describe.configure({ mode: "serial" });
+
+test.describe("unauthorized user sees correct translations (de)", async () => {
+  test.use({
+    locale: "de",
+  });
+
+  test("should use correct translations and html attributes", async ({ page }) => {
+    await page.goto("/");
+    await page.waitForLoadState("load");
+
+    await page.locator("html[lang=de]").waitFor({ state: "attached" });
+    await page.locator("html[dir=ltr]").waitFor({ state: "attached" });
+
+    {
+      const locator = page.getByText("Willkommen zurück", { exact: true });
+      expect(await locator.count()).toEqual(1);
+    }
+
+    {
+      const locator = page.getByText("Welcome back", { exact: true });
+      expect(await locator.count()).toEqual(0);
+    }
+  });
+});
+
+test.describe("unauthorized user sees correct translations (ar)", async () => {
+  test.use({
+    locale: "ar",
+  });
+
+  test("should use correct translations and html attributes", async ({ page }) => {
+    await page.goto("/");
+    await page.waitForLoadState("load");
+
+    await page.locator("html[lang=ar]").waitFor({ state: "attached" });
+    await page.locator("html[dir=rtl]").waitFor({ state: "attached" });
+
+    {
+      const locator = page.getByText("أهلاً بك من جديد", { exact: true });
+      expect(await locator.count()).toEqual(1);
+    }
+
+    {
+      const locator = page.getByText("Welcome back", { exact: true });
+      expect(await locator.count()).toEqual(0);
+    }
+  });
+});
+
+test.describe("authorized user sees correct translations (de) [locale1]", async () => {
+  test.use({
+    locale: "en",
+  });
+
+  test("should return correct translations and html attributes", async ({ page, users }) => {
+    await test.step("should create a de user", async () => {
+      const user = await users.create({
+        locale: "de",
+      });
+      await user.apiLogin();
+    });
+
+    await test.step("should navigate to /event-types and show German translations", async () => {
+      await page.goto("/event-types");
+
+      await page.waitForLoadState("networkidle");
+
+      await page.locator("html[lang=de]").waitFor({ state: "attached" });
+      await page.locator("html[dir=ltr]").waitFor({ state: "attached" });
+
+      {
+        const locator = page.getByText("Ereignistypen", { exact: true });
+        expect(await locator.count()).toBeGreaterThanOrEqual(1);
+      }
+
+      {
+        const locator = page.getByText("Event Types", { exact: true });
+        expect(await locator.count()).toEqual(0);
+      }
+    });
+
+    await test.step("should navigate to /bookings and show German translations", async () => {
+      await page.goto("/bookings");
+
+      await page.waitForLoadState("networkidle");
+
+      await page.locator("html[lang=de]").waitFor({ state: "attached" });
+      await page.locator("html[dir=ltr]").waitFor({ state: "attached" });
+
+      {
+        const locator = page.getByText("Buchungen", { exact: true });
+        expect(await locator.count()).toBeGreaterThanOrEqual(1);
+      }
+
+      {
+        const locator = page.getByText("Bookings", { exact: true });
+        expect(await locator.count()).toEqual(0);
+      }
+    });
+
+    await test.step("should reload the /bookings and show German translations", async () => {
+      await page.reload();
+
+      await page.waitForLoadState("networkidle");
+
+      await page.locator("html[lang=de]").waitFor({ state: "attached" });
+      await page.locator("html[dir=ltr]").waitFor({ state: "attached" });
+
+      {
+        const locator = page.getByText("Buchungen", { exact: true });
+        expect(await locator.count()).toBeGreaterThanOrEqual(1);
+      }
+
+      {
+        const locator = page.getByText("Bookings", { exact: true });
+        expect(await locator.count()).toEqual(0);
+      }
+    });
+  });
+});
+
+test.describe("authorized user sees correct translations (ar)", async () => {
+  test.use({
+    locale: "en",
+  });
+
+  test("should return correct translations and html attributes", async ({ page, users }) => {
+    await test.step("should create a de user", async () => {
+      const user = await users.create({
+        locale: "ar",
+      });
+      await user.apiLogin();
+    });
+
+    await test.step("should navigate to /event-types and show German translations", async () => {
+      await page.goto("/event-types");
+
+      await page.waitForLoadState("networkidle");
+
+      await page.locator("html[lang=ar]").waitFor({ state: "attached" });
+      await page.locator("html[dir=rtl]").waitFor({ state: "attached" });
+
+      {
+        const locator = page.getByText("أنواع الحدث", { exact: true });
+        expect(await locator.count()).toBeGreaterThanOrEqual(1);
+      }
+
+      {
+        const locator = page.getByText("Event Types", { exact: true });
+        expect(await locator.count()).toEqual(0);
+      }
+    });
+
+    await test.step("should navigate to /bookings and show German translations", async () => {
+      await page.goto("/bookings");
+
+      await page.waitForLoadState("networkidle");
+
+      await page.locator("html[lang=ar]").waitFor({ state: "attached" });
+      await page.locator("html[dir=rtl]").waitFor({ state: "attached" });
+
+      {
+        const locator = page.getByText("عمليات الحجز", { exact: true });
+        expect(await locator.count()).toBeGreaterThanOrEqual(1);
+      }
+
+      {
+        const locator = page.getByText("Bookings", { exact: true });
+        expect(await locator.count()).toEqual(0);
+      }
+    });
+
+    await test.step("should reload the /bookings and show German translations", async () => {
+      await page.reload();
+
+      await page.waitForLoadState("networkidle");
+
+      await page.locator("html[lang=ar]").waitFor({ state: "attached" });
+      await page.locator("html[dir=rtl]").waitFor({ state: "attached" });
+
+      {
+        const locator = page.getByText("عمليات الحجز", { exact: true });
+        expect(await locator.count()).toBeGreaterThanOrEqual(1);
+      }
+
+      {
+        const locator = page.getByText("Bookings", { exact: true });
+        expect(await locator.count()).toEqual(0);
+      }
+    });
+  });
+});
+
+test.describe("authorized user sees changed translations (de->ar)", async () => {
+  test.use({
+    locale: "en",
+  });
+
+  test("should return correct translations and html attributes", async ({ page, users }) => {
+    await test.step("should create a de user", async () => {
+      const user = await users.create({
+        locale: "de",
+      });
+      await user.apiLogin();
+    });
+
+    await test.step("should change the language and show Arabic translations", async () => {
+      await page.goto("/settings/my-account/general");
+
+      await page.waitForLoadState("networkidle");
+
+      await page.locator(".bg-default > div > div:nth-child(2)").first().click();
+      await page.locator("#react-select-2-option-0").click();
+
+      await page.getByRole("button", { name: "Aktualisieren" }).click();
+
+      await page
+        .getByRole("button", { name: "Einstellungen erfolgreich aktualisiert" })
+        .waitFor({ state: "visible" });
+
+      await page.locator("html[lang=ar]").waitFor({ state: "attached" });
+      await page.locator("html[dir=rtl]").waitFor({ state: "attached" });
+
+      {
+        const locator = page.getByText("عام", { exact: true }); // "general"
+        expect(await locator.count()).toBeGreaterThanOrEqual(1);
+      }
+
+      {
+        const locator = page.getByText("Allgemein", { exact: true }); // "general"
+        expect(await locator.count()).toEqual(0);
+      }
+    });
+
+    await test.step("should reload and show Arabic translations", async () => {
+      await page.reload();
+
+      await page.waitForLoadState("networkidle");
+
+      await page.locator("html[lang=ar]").waitFor({ state: "attached" });
+      await page.locator("html[dir=rtl]").waitFor({ state: "attached" });
+
+      {
+        const locator = page.getByText("عام", { exact: true }); // "general"
+        expect(await locator.count()).toBeGreaterThanOrEqual(1);
+      }
+
+      {
+        const locator = page.getByText("Allgemein", { exact: true }); // "general"
+        expect(await locator.count()).toEqual(0);
+      }
+    });
+  });
+});